Strategic Recommendation for Music Essay Example for Free

Strategic Recommendation for Music Essay The music industry is an interesting field to analyze. Hence, this paper presented the situations that existed within the business in year 2000. Based from the recommendation of the supposed Head of Strategy of a leading music label, Sony BMG, this paper stressed the need to adhere to the principle and practice of business partnership as what author Knopper presented in his book â€Å"Appetite for Self-Destruction. In doing so, the paper made the public realized the benefits of entering into industry deal such as the cited partnership between Sony BMG and Napster. Strategic Recommendation for Music in 2000 It is year 2000 and today’s Age of Digital Technology rapidly turns music and practically the entire recording industry into a world where file transfer, sharing, swapping and distribution service flourish. The music industry digitally transforms, particularly improves or modernizes technologically. In fact, the contemporary setting of music now turns away from the structure of compact disc or CD files. This is due to a free, easier and more accessible means of getting and receiving songs which the business now calls downloading. With such kind of industry evolution, it is empirical therefore not to fight the present system head on. The industry instead needs to adapt to the current working and effective framework. Hence, it is an essential strategy for major music labels or big recording companies to form partnerships with other fields. The said approach allows the existing and thriving downloading system works to the advantage and benefits of both the industry and its people. Such practical recommendation makes Music Company stronger and is able to survive whatever challenges that the future of the business holds. This is the reality of music today. The world now experiences the advent of a new and more demanding period hence the situation calls for a strategic recommendation and decision. As 2000 signals the start of the fresh 21st century, such kind of condition facing the music industry requires for aggressiveness and adaptability or flexibility in terms of finding ways to fit into the present-day situation. To be more specific, Sony-BMG is one of the leading music organizations where such recommendation will work. This is because of the company’s adherence to and upholding of its corporate responsibility. That is, Sony-BMG dedicates itself towards the continued development of the industry thus the need to consider the cited suggestion. With such business approach, the company needs to plan and undertake an agreement with concern field that is into or relative to the in-thing system of music downloading. In doing so, the new system of downloading, which the Digital Age introduces, serves its own interest while at the same time helps major music labels such as Sony-BMG and assists the music industry in general to preserve the business and continue serving its market. The cited condition signifies the principle and practices of business partnership and merging which Steve Knopper (2009) clearly and effectively exemplified in his book â€Å"Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age. † Taking into consideration the pieces of information concerning the problems besetting the music industry, the book implies the need for major music labels such as Sony BMG to merge and form partnership. Such strategic recommendation prevents any untoward event in the business particularly the â€Å"self-destruction† of the industry, with all its companies, workforce and public (Knopper, 2009). What the book recommends? The author discussed in the book the abrupt growth and collapse of the recording business that happened in a span of thirty years. Decades prior to year 2000 witnessed the changing of music styles or genres and most importantly, the extraordinary achievement of the compact disc or CD. This happened as CDs previously created the recording industry into a stunning and prestigious business worldwide. Such is the condition until the emergence of the system of music downloading specifically the technology of file-sharing which significantly harmed the music industry (Knopper, 2009). To be able to undertake a sensible and efficient recommendation for leading recording companies like Sony BMG to consider, it is fundamental for Knopper to present the painful reality that happened to the industry prior to 2000. That is, after a successful transformation from long playing albums then to CDs, the industry was caught off-guard by the contemporary system of music downloading and eventually file-sharing (Knopper, 2009). Prior to 2000, the music industry is in its heyday due to the success of the CD business. With the technology advancement in 2000, the author noted with concern how big recording companies including Sony BMG failed to adapt to the Digital Age which started on 2000. Hence, leading music companies like Sony BMG rejected the advent and significant implications of the technology of file-sharing. The industry’s denial specifically the wrong and harmful decisions that people behind recording companies did allowed for the arrival and eventual supremacy of technological advancement like file-sharing. This is where the book discussed about Napster’s revolutionary style of music business. With the dominance in 2000 of the file-sharing technology, which is carried-out through downloading of songs from Napster and eventual copying and distribution through MP3 files, the CD business and entire industry succumbed to various debacles that included legal battles (Knopper, 2009). To address the existing problem concerning the new format which began in 2000, the book then hinted on the need for music companies to come together. The author signified that this requirement is achieved through merging and partnership within the industry. To support such recommendation, Knopper cited the scenario when there was a need for industry rivals Sony Music and BMG to become friends. The author wrote: One of the first things Andrew Lack did as head of Sony Music was something that his predecessor almost certainly would have never†¦a friendship with rival. Rolf Schmidt-Holtz was chairman of BMG, which not so long ago, had fought like a prize fighter against Sony and the other major labels†¦ (p. 205) While the book is a recent material, the solution that it has recommended is applicable to year 2000. Hence, the recommendation for music companies to enter into partnership with other companies and even with Napster itself is a rational solution that could have prevented the eventual destruction of the industry (Knopper 2009). Emergence of Napster University drop-out Shawn Fanning introduced into the web a music file-sharing service that eventually revolutionized the entire music industry. The birth of Napster enabled people especially music-lovers to download software, free of charge, and eventually transfer share, swap and distribute songs. A year after it began its operation, 2000 became a battle-laden year for Napster as it was engaged in several legal fights. These legal disputes included cases hurled by universities, music personalities like the rock band Metallica and of course, various music labels or recording companies for reported copyright infringement (â€Å"Napster’s High and Low Notes,† 2000). Napster’s online rule and into the music world became a success among down-loaders in 2000. Since it is the year when music was highlighted by raging rock, teen pop and hip-hop songs, Napster became an instant sensation especially among down-loaders. Far from the concert venues and recording studios, the noise brought about by the industry was heard happening inside court rooms where cases against Napster are heard. However, it is worthy to note that despite the legal obstacles, Napster gained its legality in 2000, continued with its business and even formed partnership with music companies in an effort to show support to the industry (O’Hare, 2000). Of merging and partnership Beyond the issues and controversies that transpired in the music industry in 2000, it is to be noted that it was in the same year that probable solutions to the problems were identified. O’Hare said that hours before Napster is to be shut down, The U. S. Court of Appeals ruled in favor of the company when it ordered the continued operation of the file-sharing on the Internet in 2000. The fight by major leading music labels such as Warner Brothers, Universal, EMI, BMG and Sony went naught as Napster shocked both the online and music industries when it was legalized (O’Hare, 2000). As Napster became a legal component of the music industry, it appeared that the online music service resorted to partnership in an apparent effort to the accepted as part of the recording industry. O’Hare wrote that in October of 2000, the then only one-year-old company and its teen-ager owner got into an agreement with BMG’s parent organization, the Bertelsmann (O’Hare, 2000). It turned out that the purpose for the $50 million partnership is to accord an assurance that the market of Napster are assured of music downloading through the company. But this time, the deal specified a fee for artists’ royalties to be paid by Napster users. It was unfortunate though that the deal did not materialize as the market itself of Napster opposed the agreement. Aside from this, Napster continued with its legal battles in the succeeding years. If only the partnership pushed through, it could have determined the feasibility and effectiveness of the principle and practice of merging and partnership within the recording industry and even among business rivals (O’Hare, 2000). Recommendation from Sony BMG Head of Strategy In order to understand better the above-mentioned conditions, principles and practices, it is valuable to apply such elements during the year 2000. Since it is the period when the industry witnessed various incidents, it is just essential to apply the presented facts on such phase of the music industry. This is because in doing so, strategic suggestion may be formulated and eventually carried-out hence ultimately addressed, if not resolve, the whole situation presented before the recording business. First, it is useful to take note that it is year 2000 and the setting is currently taking place wherein the situation indicates that the Napster, with the rapid improvement of its online file-sharing service, challenges the peak of the CD business. Thereafter, Napster’s market is growing while the previous achievement of CD sales is nearing its end. This is where I entered the picture as the head of strategy for Sony BMG. As such, I was tasked to recommend possible solutions to the present problem. Such function will be performed in a way that I have to create proposal in accordance to what Knopper presented in his book â€Å"Appetite for Self-Destruction. † Cause and Effect To start with, it is logical for my recommendation to identify first what caused the downfall of the supposed success of the CD business prior to this year. After careful evaluation of the surrounding circumstances, it is now clear that the plunge of CD sales was brought about by the failures within the industry itself. This means that the major music labels created among themselves their respective downfall. This is primarily because if their adamant denial of the arrival of a new or fresh form of music business such as the one introduced and being enjoyed by Napster. This factor aggravates the obvious damaging decisions currently being done by the people behind these recording companies. Aside from the refuting the existence of the Digital Age, the leading music companies and the industry itself fail to see both the threat and benefits of technological advancement. In effect, these grounds are now being slapped on the faces of industry people and the music field in general. This can be done by immediately acknowledging the challenge being presented by Napster but most importantly, the advantages that it can definitely offer. Considering the current situation, it is now logical to accept and realize that Napster, with its introduction and control of the technology of online file-sharing, is presently revolutionizing the manner music was circulated years before 2000. There is now a need to correct the mistake of denying the existence and progress of Napster. Hence, it is now necessary to recognize the enormous potentialities that the Digital Age has to offer particularly the technology of online file-sharing. It must be realized by the industry and its people that there is now an imminent danger that the CD technology and other music means before year 2000 are likely to become totally obsolete. This kind of cause and effect analysis will somehow help in eventually accepting that any business, the music industry for that matter, is vulnerable to challenges. At the same time, it is valuable to always consider that the music industry is experiencing its low as far as the CD technology is concern but is definitely on its high level as regards the technology of file-sharing. It is through this approach that the industry specifically the recording companies will have an easier time at accepting and eventually supporting Napster’s contribution. Proposed Partnership and Merging Considering the above-cited principles and eventualities, I now therefore strongly recommend the practice of partnership and merging among recording companies. The underlying principle for this suggestion is primarily based with what Knopper discussed in his book. In the said material, the author emphasized and made the public realized the need and the benefits of resorting to having deals or agreements within the business and among music labels. As one of the leading recording organizations, it will be a rational undertaking for Sony BMG to form partnership or merge with another company. In fact, it is also highly recommendable for Sony BMG to become a business partner of Napster. This is because the said recommendation will not only pave the way for the company’s survival in the business but most importantly, Sony BMG will become part of the revolutionary effort to make the industry stable and competitive. As the one in-charge of the strategy of the corporation, it is now my recommendation for Sony BMG to aggressively push through with such plan of merging or partnering with other recording companies. If not with the rest of major music labels, it is suggested that it will be best for Sony BMG to enter into a business agreement or deal with Napster. In doing so, not only will Sony BMG will be assured of continued existence but the company is sure to carry-on with its mandate to support and contribute to the evolution of the music industry. How the recommendation works? In any recommendation, a clear and effective formulation and implementation are necessary. This is primarily how the proposal works and succeeds. Hence for Sony BMG, it is fist required that the purposes or objectives of the partnership are clearly identified. From there, I, as the head of the company’s strategy component, recommend that for year 2000, it is suggested that the aims of the proposed partnership between Sony BMG and Napster are limited into two. Thus, it is recommended that Sony BMG partners with Napster in order to save the company from eventual downfall while at the same time contribute with the effort to revolutionize the industry and the manner of serving the music public. After the creation of the objectives, it is now time to suggest on ways on how to carry-out such plans. The initial proposal to merge or form partnership is in itself an effective implementation of the objectives. This is because there is definitely a need to perform the proposed objectives and this can only be done by being involve and being part of the undertakings of Napster. In fact, such attempt will be positively welcomed as it is evident also with Napster that there is a requirement to enter into joint business among the major music label. The initiative on the part of Sony BMG will then be taken as a positive effort thereby is expected to similarly yield beneficial implications. In the implementation stage, it is my recommendation to Sony BMG to be open and flexible with many possibilities. As presented by Knopper in his book, even Napster itself manifests remarkable openness entering into further ventures with other fields that are also into the digital technology. As Knopper wrote, Napster did not hesitate to form partnership with other companies beyond the music industry such as its partnership with Nokia and other leading digital businesses (Knopper, 2009). With such flexibility, it is lastly recommended that the partnership be done in such a way that both companies, Sony BMG and Napster, will benefit and continue with its respective business interests. Hence, the proposed partnership will be implemented in accordance with important elements such as objectives, manner of implementation, expected outcomes, time table and most importantly, the required success of the two companies as well as the benefits and contributions of the recommended partnership to the entire music industry. Conclusion Business recommendation is directly aimed at working to the advantage of the system and its people. If we are to look at the situation of the music industry in year 2000, it is empirically essential to adhere to and uphold what Knopper presented in his book. That is, partnership among recording companies and revolutionary organization such as Napster is indeed beneficial for the entire field. With year 2000 as the period of discussion, it is practical to formulate and implement suggestions based on the requirements of the said phase of the recording business. Hence, with the downfall of the CD business and the dominance of the online file-sharing technology, it is logical for leading music labels such as Sony BMG to deal a business with Napster. As such, my suggested partnership between Sony BMG and Napster is objectively in accordance to the book’s principle that, in fact, there is nothing wrong with joining businesses but that such effort eventually resolve any existing problem such as the plunge of the CD sales. It is for this reasons that Knopper’s book and my recommendation ultimately serve their respective purpose and essence towards the benefit of the music industry in year 2000. References Business Week Online. (2000, August 14). Napster’s High and Low Notes. Business Week. Retrieved April 28, 2009, from http://www. businessweek. com/2000/00_33/b3694003. htm Knopper, S. (2009). Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age. New York: Free Press. O’Hare, K. (2000). The Year in Music. Retrieved April 28, 2009, from http://www. infoplease. com/spot/00music1. html

Christian Values in Sir Gawain and the Green Knight Essay -- essays re

Christian Values in Sir Gawain and the Green Knight Thesis Statement: Sir Gawain and the Green Knight shows the struggle between a good Christian man against the temptations of this world. I.  Ã‚  Ã‚  Ã‚  Ã‚  Taking a Stand A.  Ã‚  Ã‚  Ã‚  Ã‚  Worthiness B.  Ã‚  Ã‚  Ã‚  Ã‚  Sir Gawain stands C.  Ã‚  Ã‚  Ã‚  Ã‚  Trial overcome II.  Ã‚  Ã‚  Ã‚  Ã‚  Staying True A.  Ã‚  Ã‚  Ã‚  Ã‚  Three temptations B.  Ã‚  Ã‚  Ã‚  Ã‚  Three hunts III.  Ã‚  Ã‚  Ã‚  Ã‚  Repentance A.  Ã‚  Ã‚  Ã‚  Ã‚  A promise kept B.  Ã‚  Ã‚  Ã‚  Ã‚  Confession of sin Christian Values in Sir Gawain and the Green Knight Symbolism is used throughout literature to give deeper meaning to a variety of literary works. In Sir Gawain and the Green Knight symbolism is seen through the actions of Sir Gawain against the trials he faces. The poem is first set during Christmas time at Camelot, showing that they were Christian for they were celebrating Christmas. Sir Gawain and the Green Knight shows the struggle between a good Christian man against the temptations of this world. Symbolically, one can see Sir Gawain holding true to Christian values: first, by standing up for what he believes in; second, by staying true to a future mate; and thirdly by repenting from sins due to a broken promise.   Ã‚  Ã‚  Ã‚  Ã‚  In the opening scene Sir Gawain faces his first trial when the Green Knight proposes his â€Å"Christmas game.† The room falls silent for â€Å"If he astonished them at first, stiller were then/ All that household in hall, the high and low;† (lines 301-302). The Green Knight begins to mock the court; and then boldly, King Arthur accepts h...

Gerontology and Societal Mind Sets

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Conductors telling the elderly to wait for the next bus because his bus was full.If the old man does get on, the likelihood is that he will have to stand, which does no good for his old bones. Rarely does anyone give up his seat for an old man, or old woman. In the old days, most people did not go very far from their birth-place and thus families usually stayed together. The family unit was strong and p ractical. Today the family unit is breaking apart as young men and women travel widely in search of better jobs. So the chances are that the old folks will be left alone and neglected. Sometimes they are not wanted by their children at all.The luckier ones may have a child or two staying with them. The less fortunate ones may have to pine their lives away in an old-folk home or in their empty house that once was filled with the sound of children’s laughter. 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Constitution and System of the State Paper - 853 Words

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2-3 pages One of the first prison systems was called the Pennsylvania System. The ideology of this system was used in the Eastern State Penitentiary in the early 1800s. This system had very definite ideas on how a prison should be organized and managed. The operation of this prison was based on the following 5 general principles (Clear, Cole, amp; Reisig, 2006): 1. Do not treat prisoners harshly, but instruct them that hard and selective forms of suffering could change their lives. 2. Solitary confinement will prevent further corruption. 3. Offenders should reflect on their transgressions and repent. 4. Solitary confinement is considered punishment. 5. Solitary confinement is economical. The Quakers are the ones†¦show more content†¦These punishments or correctional aspects have done a great deal to the effects upon the prisoners. For the punishment of solitary confinement, this can go both ways. In one way if you put an individual in confinement they have time to think about the crime that they have committed and can give a good hard look at their life. Then on the other hand if you put someone in confinement where there is no noise, no light, and nothing to do this person can go mentally insane. When it began it was for the hardest criminals it has changed now a days to you get confinement for doing another crime in prison, being a disturbance, and/or refusing to do a request for the guards such as take a sheet off you window so they are able to see in on what you are doing, that way they can tell if you are okay or trying to do something illegal in prison. This would include drugs, wine, shanks, etc. also they are able to tell your mental state, if you ar e in imminent danger from yourself. The aspect on working in prison has changed but only for the safety of the prisoners and guards. If helped some of the prisoners have something to do during the day, a way for them to be productive. Then on the other hand in the beginning they were forced to work no matter if they liked it or not, there were even stories of them being sold as slaves. Cell blocks in the beginning were huge; they had a restroom, bed, work area, and exercise space. Now the cell

Coca Cola Amatil Free-Sample for Students-Myassignementhelp.com

Questions: 1.Provide the Current Organizational Structure2.What Operational Problems Do you think the Organisation Could Experience Because of this Structure? 3.What is the Most Likely System acquisition method,s Commercial Software, Custom Software, or ERP? 4.Describes and Prepare a System Flowchart of the Sales Procedures for the chosen Organisation. 5.Identify any Control Problems in the System and what Sorts of Fraud are Possible in. Answers: Introduction Coca Cola Amatil is one of the worlds top most rated bottler of Coca Cola Company. It specializes in production of ready to drink non-alcoholic drinks. Currently, it is the largest producer of non-alcoholic drinks in Asia Pacific. Its headquarters are based in New South Wales Australia. However, the company carries its operations in many other different countries like New Zealand, Australia, Indonesia, Fiji, Samoa and others. It produces a variety of product brands apart from the non-alcoholic drinks like: non-carbonated drinks, spring water, fruit juices, energy drinks, tea, flavored milk, soft drinks and iced tea among other brands (Puravankara, 2007). However, it also produces alcoholic beverages like bookers, vodka, cocktails to name a few. The business has grown and developed with years and has achieved a very wide range of market share and segment in the non-alcoholic and alcoholic beverages market. The company has managed to win the loyalty of so many consumers who rely entire ly on its beverages on daily basis. However, this has not been easy for it because it has to keep on implementing and changing its strategic management techniques to be able to succeed on every objective it makes. According to Cooper and his fellow writers, the business has been using very effective and efficient management systems and strategies to maintain its customers and attract new ones. In addition to that, it has currently been using much updated accounting information systems to help it in its daily operations. Literature Review 1.Current Organizational Structure An organizational structure is the designing, controlling and coordinating of the business operations by dividing responsibilities to certain employees as their responsibilities. Coca Cola Amatil has recently restructured its structure to be able to function under the new managing director and also for the sake of improving its relationship with the Coca Cola Company itself. Its current structures aim is to improve profit making rates and increase communication aspects in the business. The director decided to divide the beverages product into alcoholic and non-alcoholic beverages which will be reporting their progress the director herself. The organizations employees have also been allocated to specific duties and responsibilities which improves its overall performance. Ms. Watkins has also said that the two departments will definitely need strong leadership and directorship to be able to achieve the businesss objectives and goals. This has strategy of business structuring has certai nly proved to be effective and efficient simply because the business has currently been improving in its performance especially its profit making levels (Slack, 2015). Also, it has been able to improve its relationship between the Coca Cola Company and itself. 2.Operational Problems Basically, every organizational structure has some challenges or problems that affect its operations. Some of the problems that may affect Coca Cola Amatils operations include: Lack of Job Qualifications When the business started restructuring, some of its employees had to leave the business simply because there was no position for them in the company. This is entirely related to the fact the employees may have experience and skills to work in the company but no expertise and right skills to run a certain department. Also, some of the employees that were put in place may have experience in the companys operations but not specific departmental areas. Therefore, when the reports are given they may not have any clue on what to do with them. Therefore, this may lead to negative effects on the companys objective achievement and overall success. Business Inefficiency When a business structure is interfered with, the business operations change, maybe working environment itself and even employees may get fired or opt to leave for good. The restructuring may affect the attitude, commitment and general working schedule of the employees (Carraher et al, 2015). This makes it hard for them to focus on the new objectives and goals that have been set. Therefore, it affects the efficiency of the overall business and hence failure. 3.Most Likely Acquisition System For Coca Cola Amatil, the best acquisition system is the ERP system. Apparently, the business has already adapted the usage of these kind of systems to improve its operations and product marketing. A few years ago it signed a deal with the IBM Bank whose purpose was to expand the brands market share to other than those in which it operated in. Every business needs to have effective and efficient systems to use in its operations especially the marketing, distribution and transportation operations (Hung et al, 2016). Therefore, for this reason, the company hoped to get better, effective and efficient systems that would help it distribute its products to other countries and towns that they did not sell them. In addition to that, the systems will be able to help it manage its data through effective cloud computing. The cloud based computing (through the use of the ERPs) will help it improve the standards of its operation and information which will lead to success and objective achievemen t. 4.System Flowchart A system flow chart demonstrates how a business decisions and data is shared in a business with an aim of achieving a certain objective. As for Coca Cola Amatil, the following represents the system flow chart 5.Control Problems Experienced In a System Flow Chart Every system flow chart has its problems that make it difficult to operate and to achieve its objectives. In that case, it is very important to make sure that the information flow and system chart structure is right and well placed (Shevchuk et al, 2016). The reason for this is to make sure that there are no errors or mistakes experienced during the chart data usage process. Some of the problems include the following: Delayed or wrong decision making This is where the manager makes the wrong decision about the process which is likely going to affect the whole of the process. Also, the manager may take more time than expected to make the decision required for the process to commence. This is a problem that when it occurs, it causes effects to the whole process and hence the result interference. Usage of the wrong process In every system flow chart, there is a main process to be followed for the objective or goal to be achieved. The production process or system process is entirely the heart of the whole process. It determines the end product or result, the quality and appearance of the end product. Therefore, if the right process is not followed, there are increased chances failure than success. However, if the right process is not followed, then the business will certainly not be able to achieve its objective. Lack of enough time Most flow charts take longer time to be processed and therefore leaves less time for it to be implemented. Apparently, in the decision making stage, every opinion and idea should be considered and therefore may lead to time wastage. Also, the stage for choosing the production process is sometimes always very time consuming because it is one of the main issues to be considered for production of a product or service and business success. Development and Adoption of the Accounting System A systems development and adoption is a very fundamental part if a business wants the system to achieve its objective and goals therefore business overall success (Pearlson et al, 2016). There are conditions for system development and adoption which include the following: Availability of qualified workforce The business should make sure that there is qualified, skilled and experiences work force to work with the systems and be able to operate it. Therefore, it can do this by conducting training and education sections to help the employees understand the system and how it works. Also, the management should ensure that the employees are well prepared for the new system change which gives them psychological change. Availability of infrastructure This is in relation to ICT equipment, internet connections, computers and general machine connectivity. The availability of the technical support like the internet and electricity should be enough and reliable. These help to run the accounting system as well as help manage the system (Willcocks, 2013). Therefore, every business that needs to upgrade or used any accounting system must make sure that it has all the infrastructure required. Cost effective This is in regard to the end costs incurred during the installation, maintenance and upgrading costs. All of the above issues should be put into consideration (Dwivedi et al, 2015). Their costs should be within the budget limit of the organization so that it cannot strain the company financially. Therefore, every business that decided to use an accounting system should make sure that its system cost budget it realistic and manageable. Current Market Size Coca Cola Amatil has been operating in a number of countries and states in Australia. Just as mentioned earlier, some of the towns include Samoa, Fiji, Australia and Indonesia to name just but a few. The company has currently increased its market share to other countries and states like America where its market share has gradually increased with time. In addition to that, the companys market share has been increasing because of the increased product demand by its consumers. The fact that the company produces different brands and types of products, its markets share keep on increasing (Chuang et al, 2017). These is basically because of the many consumers who have different preferences for products eg it produces alcoholic and non-alcoholic beverages, energy giving drinks, iced and hot tea, coffee, flavored milk other product brands. This is one of the facts as to why its market share and segment is increasing with time. The business operates under the global Coca Cola Company which is located and operates in almost all the parts of the world. This fact has helped it improve and develop its market share and segment. Through Coca Cola Company, Amatils products have been exposed to the world and many more consumers. These reasons have helped Coca Cola Amatil to build up on its current large market share in one way or the other. Market Leaders and Their Competitive Advantage In Australia, the Coca Cola Amatil is one of the top five rated companies specializing in production of food and beverage. With it being listed as the third company, the other market leaders include: Fronterra and lion which are listed as the first and second respectively. These two businesses have their competitive against Coca Cola Amatil and the other businesses in the food and drinks market and production. Some of the competitive advantage aspects include the following: better and increased economies of scale, lower product prices, customer loyalty, high and great product quality, product differentiation and development as well as the market focus and development (Hill et al, 2016). The businesses have been in the market for a longer period that Coca Cola Amatil which gives them a start off point for the market segmentation and product positioning. Apparently, Fronterra deals with dairy products and supplies its products in a large number of countries in the world. As for Lion it is mostly a drink and beverage company which produces not only alcoholic and non-alcoholic products but also dairy products. This means that they both produce more than product brands which is apparently more than what Coca Cola Amatil produces. Current Challenges Faced By Accounting Software Customers Lack of enough experience-some customers may not have the needed experience to operate the systems which makes it harder for them to operate the systems. Difficulties in accessing-this is in relation to lack of internet and connectivity. This makes it hard for them to access the systems and therefore affects communication. System delays- system delays may be caused by the fact that there is a lot of overcrowding because of the many people trying to access the system. This can cause time wastage. Recommendations I would recommend the customers of Coca Cola Amatil who use the companys accounting systems to get knowledge on how to operate the systems before they attempt to use them. This will help them minimize the time used by trying to operate and failing. Amatil should also make sure that its installed systems are easily accessible, simple and easy to understand especially for the new customers as well as its current ones. In addition to that, the company should make sure that its systems are effective and efficient to minimize customers time wastage References Galliers, R.D. and Leidner, D.E., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Willcocks, L., 2013.Information management: the evaluation of information systems investments. Springer. Ismail, N.A. and King, M., 2014. 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