Undertake Investments During Recession Essay Example | Topics and Well Written Essays - 500 words

Undertake Investments During Recession - Essay Example Opportunities arise during periods of recession. Many countries experience what is known as ‘liquidity trap’ that develops due to low-interest rates. In reality, near-zero interest rates do not stimulate the economy. At low or near-zero interest rates, firms and consumers should borrow and spend. However, many firms, groups, and individuals focus on either saving or paying debts rather than spending during recession periods. For this reason, near-zero interest rates have less effect on investment and consumption behavior (Bivens 1). As a result, the client should invest during the recession due to the availability of many investment opportunities. Buying assets during recessionary period reduce one’s spending. A potential investor should invest during the recession. The government and individuals sell assets in the recessionary period. For instance, stock prices reduce significantly. Additionally, bonds, real estates, and mutual funds become readily available. Ind ividuals also sell their private businesses at lower prices. For this reason, due to the unfavorable economic environment, investors dump their assets and one can decide to pick them at lower prices. However, investing during the recession requires courage and paying attention to market performance (Bivens 1). The investor should wade through the market by undertaking the mandatory dollar cost averaging plan. The plan ensures that the investor does not spend or pour all capital at once. During the recession, many people lose hope and faith in their government practices. Millions of workers lose jobs while the media spread inaccurate information regarding economic recovery issues. It is paramount for an investor to consider financial education so as to understand the performance of financial markets. Developing and marketing personal brands is another critical area that needs consideration.  

Assignment 2 Example | Topics and Well Written Essays - 1250 words - 2

2 - Assignment Example The in-depth interviews involved a word association exercise with the informants. A diagram that shows the concepts that students relate to marketing was developed, based on the results of in-depth interviews, indicating the most frequently occurring connections. A detailed explanation of what was learnt about how college students view marketing was provided. As indicated earlier, the informants comprised of four college students who are not business majors. The main aim was to find out the perceptions of these students on marketing. The following questions were asked during the in-depth interviews and the informants were allowed to provide their responses in detail: The first informant defined marketing as the act of advertising and promotion of products or services. The second informant claimed that he understood marketing as an effort that is carried out to create brand awareness. The third informant linked marketing to consumer research, whereby she said that all marketing personnel should possess the ability to find out about the needs of consumers so that they can sell appropriate products and services to them. The fourth respondent defined marketing as manipulation of a consumer’s beliefs to enhance selling. According to the four informants, marketing involves various activities. For instance, one informant said that promotion, which is majorly carried out through advertising was the main activity of marketing. Another respondent perceived pricing and retail decision making as a major activity of marketing. Creation of brand awareness by marketing personnel was perceived as one of the main activities of marketing by one of the respondents. On the other hand, one of the informants claimed that the main activity of market research, which enables marketers to create a brand by carrying out quality research on how consumers perceive a product, service or organization. This research involves the identification of clients’ needs, and